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One of the most popular digital SEO plugins for WordPress

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is Yoast SEO.

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It's great because it gives you tons of flexibility over

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your site's content,

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how you manage your meta descriptions and even build

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schema and sitemaps.

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Now, Yoast is really focused on being friendly to beginners,

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and most of its advanced functionalities are hidden

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away in a menu.

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In this lesson, I'm going to show you how to

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install and navigate Yoast SEO.

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From your WordPress dashboard, I'll choose the plugins on the

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left hand navigation and click "Add New."

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In the upper right hand corner, search for Yoast and

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click "Install Now."

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Activate the plugin and then let's take a look.

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Yoast adds a menu option in the bottom left corner,

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so hover over that and select "General."

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If Yoast shows a welcome message, you can skip it for now.

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Now Yoast is free, but they have an SEO premium

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option that gives you more flexibility,

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features, and support.

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For now, you should be good with a free version.

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The first thing you'll do is set up your configuration.

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Click the "First time configuration" tab and follow the prompts to give

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Yoast as much information about your site as possible.

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I've already filled these out for my site.

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Once you've finished the configuration,

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go to your SEO dashboard.

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From the sidebar, I'll select "Tools." And you can see

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all the common features that Yoast comes configure with.

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Some of the most popular options are the Import and Export,

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file editor, and the bulk editor.

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Another feature that has made Yoast famous is its data

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optimization assistant.

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To find this feature, go to any content page.

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For example, this page right here.

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At the bottom,

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it shows me how to optimize my meta title,

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meta description, and URL slug are compared

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to the main keyword.

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With this feature, you can also manage

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things like tags, indexing, canonical,

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and schema.

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Yoast is one of the most popular plugins for on-page and

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all-in-one SEO.

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I recommend using it for content optimization and sitemap

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management.

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What I like the most is its solid community of Yoast users.

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They constantly offer free guides and resources to make the most

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out of your Yoast plugin.

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Now you know that Yoast is an excellent plugin that makes

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WordPress SEO easier.

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Go ahead and add it to your site and start optimizing

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your WordPress.

